Should an office supplies sales rep stay in close touch with his/her current customers, and why or why not? involves actual rather than potential customers. keeping the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently. An architect working for a large firm requests specific computer software to produce designs, drawings, and other technical information for his clients. consumers may view their roles differently in different countries. Marketers frequently design customer relationship management programs to. I got another big order, and they just keep on coming." Daniel knows satisfied customers will come back for software updates as the products and customer base changes. the global population is expected to grow at staggering rates indefinitely. Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. Which of Maslows needs is Roberta fulfilling? Verified Answer for the question: [Solved] Marketers are particularly interested in postpurchase behavior because it: A) involves both compensatory and noncompensatory consumers. "Black Friday," as the day after Thanksgiving has come to be known in the U.S., is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory, 71. Post purchase - -the final step of the consumer decision process is postpurchase behavior.-Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. When entering a foreign market, the least risky strategy is. Ford Motor Company decided to sell the Fiesta around the globe. Perceived benefits versus perceived costs of search, Thanh has to decide which college to attend. offers insights into ritual consumption.C. a consumers performance risk is minimized. 72. Brad is trying to avoid __________ business blunders. to avoid cultural reference group problems. Brad is trying to avoid __________ business blunders. buyers' remorseC. involves actual rather than potential customers. The franchisor might end up training a future competitor. Chinas standard of living has dropped over the past 30 years. Before going on his first business trip to China, Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Meredith is engaged in. Reginald knows his regular customers create repeat business and:A.assist him in meeting his functional needs.B. He will be stopping at the grocery store on the way home. Raycoms engineers have been asked to provide detailed specifications and recommendations for the equipment needed. internalize impulse attitudes.E. __________ refer(s) to the process by which consumers select, organize, and interpret information. Which global entry strategy has the highest degree of risk? Most B2B buying situations can be categorized into three categories: new buys, structured rebuys, and automatic rebuys. When making an important purchase, consumers often consult friends and family. Derek bought a pickup truck to transport his equipment to fishing tournaments that he's going to attend. provides insights on the information search process. Paula is concerned with __________. Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth. Week 2.1 Flashcards | Chegg.com They participate together in a trading bloc. corporate strategies designed to maximize profits. Many specialty portals have been created to serve specialized needs. Reginald knows his regular customers create repeat business and: assist him in meeting his functional needs. The business will probably place a straight rebuy order. Which country has a large literate population which has helped it move up to become the world's seventh largest economy? Kindly login to access the content at no cost. A. avoids social, situational conflicts.D. Work with our consultant to learn what to alter. Marketing Unit 2 Flashcards | Quizlet Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. achieve standardized pricing across affected industries.D. China is now the second-largest economy and the third-largest market for U.S. exports. This is an example of postpurchase cognitive dissonance. Which of the following needs pertains to the performance of a product or service? Diffusion Let us complete them for you. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT:A.create realistic expectations for his customers.B. The larger the numbered circle, the larger the market size. Companies can help overcome language difficulties in using brands by. False. Russian consumers have little interest in online shopping. The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. C) paperclip This site is using cookies under cookie policy . Ms. Reynolds serves as a __________ in the buying center. Refer to Figure 4-8. John is involved in the buying center of a large organization. government actions that reduce competition from international firms. consulting close friends and families before expanding the search to a wider, external group. There are 3 possible postpurchase outcomes: Customer satisfaction o Marketers can take several steps to visit customers after they have moved into their homes. Resellers differ from producers in that resellers significantly alter the form of goods they sell. This site is using cookies under cookie policy . entails actual rather than potential customers. promotional efforts.D. the sum of all goods and services handled in a country. Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are. reducing financial risk and increasing psychological payout. avoiding the use of the brand name in advertising and focusing on feature and benefits. D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. Marketers are particularly interested in postpurchase behavior because it. provides insights on the information search process. True B. consumers attitudes are derived from unchanging decision rules. With its estimated outlay of $600 billion dollars for fiscal year 2011, the Pentagon represents which type of B2B organization? Variations in the product design country by country, with the same basic promotional campaign used in all countries. Consider two groups of students: {B_1} B1, students who received high scores on tests, and B_2 B2, students who received low scores on tests. If a firm wants to conduct a country market analysis, it must look at major economic factors using well-established metrics. Marketers often use principles and theories from sociology and psychology to better understand consumers actions and. Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth, so they are quite important. Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service? To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT: let customers know they have the best quality cabinets available anywhere. Most firms maintain customer complaint services online, in the store, or over the telephone. shopping. central mediator of postpurchase behavior, linking pre-choice product beliefs to postchoice cognitive structure, consumer communications, and repurchase behavior (Bearden and Teel 1983; LaBarbera and Mazursky 1983; Oliver 1980). The same marketing mix for all of the four Ps used in all countries. The RFP process is used by buyers to allow customer input into value creation. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. This is an example of which global product strategy? Andr was afraid his new condominium would look shabby to his future in-laws, so he had it painted just before their visit. Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. The buying process begins with a comparison of available alternatives. D. entails actual rather than potential customers. minimize negative word of mouth and rumors. Basket Weavers, Inc ships their prized bread basket to two countries (countries A and B) where the exchange rates are in equalibrium. Russia is known for corruption, particularly bribe taking in business negotiations. offers insights into information search methods. This will cause marketers to:A.demonstrate value in new ways, especially in justifying prices.B. Marketers frequently design customer relationship management programs to, 67. consumer vulnerability. But one danger of running out of the "doorbuster" deals is that a shopper may become angry or discouraged at failing to get the special item, and decide not to do any more shopping. prefer to avoid doing extended problem solving. When Catherine was considering different brands of jeans to buy, she limited the choices to threeshe would actually consider purchasing. every aspect of consumers purchase decisions. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. When reviewing her firms business buying process, Carla noticed a company requirement that they have at least three qualified bids from suppliers for any purchase over $50,000. Specifications for connecting the device to the car. This is an especially critical time for marketers, as their customers are dealing with. Like marketers, political candidates who set expectations too low, could: Darrell sells custom cabinets for upscale residential homes. George would probably be, considered a(n) __________ in the diffusion of innovation, Parents of young children have been known to drive out, of their way so their kids will not see McDonald's Golden, Arches and plead with their parents to stop. Setting high customer expectations is a good strategy that will help to avoid customer dissatisfaction in the long run. B. offers insights into information search methods. 71. All Rights Reserved. _____ involves the buyer considering their own personal knowledge about a product based on past experience. promote products more frequently in traditional media. Which of the following is NOT one of the four general types of organizational cultures? Phil is likely selling to a firm in what kind of buying situation? is working on the first marketing plan the firm has ever used. change the way process by which consumers make decisions.E. With a median age of 61, India has one of the oldest populations in the world. Markham Publishing is known for its consultative buying center culture. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." more likely to appeal to consumers' __________ needs. Marketers are particularly interested in postpurchase behavior because Andr was addressing his __________ risk. This could be the result of, The process by which goods, services, capital, people, information and ideas flow across national borders is referred to as. Feel free to get in touch with us via email. Refer to Figure 4-8. Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? In both new buy and straight rebuy situations, all members of a buying center will be intensely involved in the purchasing decision. What is the final stage in the business-to-business buying process? The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions. Brands can be extremely valuable domestically, but challenging internationally. involves both actual and potential customers. Kerrys purchase represents, Whenever Meredith buys toothpaste, she always automatically reaches for the same brand and puts it in her shopping cart with no thought or effort. offers insights into information search methods. Firms prefer to manufacture in a country that has _____ because it signals a greater opportunity to export products to more markets. Ricks company faces __________ demand. There are five types of risks associated with purchase decisions. Marketers are particularly interested in postpurchase behavior because it:A.involves both compensatory and noncompensatory consumers.B. Kimberly has just learned that Caribou Coffee is looking for a new source of commercial-grade coffee makers, one of the products she sells. The franchisor has limited ability to ensure that foreign operations follow all the concepts and ideas that made the firm successful domestically. Which of Hofstedes cultural dimensions relates to a willingness to accept social inequality as natural? To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT: create realistic expectations for his customers. a) A client with amyotrophic lateral sclerosis (ALS) tells the nurse, "Sometimes I feel so frustrated. competitive post-purchase leverageD. B. perceptual learning. According to purchasing power parity theory, if __________ is/are in equilibrium, products will cost the same in each country. the gross purchasing power of domestic goods and services plus international income. Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. In a(n) _____ buying center, there may be many participants, but one person makes the decision alone. decision support heuristics. Recognizing this corporate culture, someone attempting to sell to Markham Publishing should. most consumers attitudes depend on prices. psychologically soothing, purchased impulsively, and part of a consumers evoked set. Only about 200 million of these people earn more than the equivalent of $1,000 per year. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers decisions. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. Although she has looked at several brands, she refuses to buy a computer that weighs more than five pounds. Globalization refers to the process by which goods, services, capital, people, and ideas. D. involves actual rather than potential customers. The individual who controls the flow of information or access to important decision makers serves as the _____ in the buying center. A time frame when the devices are needed. temporary promotional discounts). Although he is now in his seventies, he still has a "hands on" management style. When the floor rusted through on her old car, Kelly knew she had a problem. Andr was addressing his __________ risk. Most B2B buying situations can be categorized into three types: new buys, straight rebuys, and. using the Internet to find what other consumers feel about a specific product or service. and more. postpurchase dissonance.C. According to Maslow's Hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs. Marketers Are Particularly Interested in Postpurchase Behavior Because It E. involves both actual and potential customers. If some of the low-cost technology developed for this laptop found its way into laptops created for U.S. consumers, this would be an example of, Global marketers typically find distribution in developing countries is more complex because. Maslows Hierarchy of Needs is an interesting concept for psychology, but it has little relevance for marketing. Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets. Negative attitudes are typically difficult for marketers to change because. Question Upscale men's and women's clothing stores, likeNordstrom, Neiman Marcus, or Saks Fifth Avenue, are more . A strategic alliance is a relationship in which two firms collaborate on a business opportunity, but do not invest in each other. India is one of the fastest growing markets and has one of the youngest populations in the world. 62. attitudes shift consumers from limited to extended problem solving situations. When a business buyer decides to change specifications such as quality or options associated with products purchased in the past, the buyer is engaged in a(n) __________ situation. provide a satisfaction guarantee or return policy. The internal search is characterized by. situational. B. offers insights into ritual consumption. Edward alerted Harry, and Harry preordered many Honda hybrids before they became available. most governments have rules against targeting consumers. Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. adhering to the UN Convention on Naming Rights. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. B. offers insights into information search methods. The fact that a family would spend a lot more time researching the market before making a home purchase than it would in the decision to purchase an inexpensive dollhouse for the youngest member of household can best be explained which of the following concepts? Indias infrastructure for supply chain management is not up-to-date. Alex decides to make a donation to the Autism Research Institute. No; the sales rep should be looking for new customers instead. He has no experience as a pilot or airplane mechanic. attempt to get one "friend" on the committee to support his products. The fact that Mercedes-Benz is known by three Chinese names in Asiapeng zee in Cantonese for Hong Kong, peng chi in Mandarin for Taiwan, and ben chi in Mandarin for mainland Chinaillustrates the importance of developing different _____ for global markets. After a vendor is chosen, Reginald will handle the paperwork and send out the purchase order. Marketers know this is an especially critical time as consumers deal with: Reginald greets and chats with his regular customers every morning when they come in for coffee. The traditional marketing strategy of selling umbrellas when it is raining is an example of how _____ factors influence consumers' decisions. Offering 2-for-1 coupons is effectively the same as offering customers coffee at half price? False. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." Jordana is a travel agent. achieve standardized pricing across affected industries. Sharon was considering. 62. and Postpurchase Processes - JSTOR declining fuel costs allowing cost-effective shipping to global markets. redefine determinant attributes. In B2B buying systems decisions are often made. This attention-getting device is designed to improve the site's, reductions or eliminations of trade barriers by governments, ecreasing concerns of distance and time with regard to moving products across countries, the standardization of laws across borders, assess her satisfaction with the car she purchased. information search decision rule - 91307 darrell9173 darrell9173 03/11/2018 provide the proper cleaning fluid to use on the cabinets. To avoid this potential problem, Ralph will evaluate all of marketing actions EXCEPT his:A.advertising.B. His employees have learned that there isnt much point in making purchase recommendations for new equipment, because Bob is going to choose whatever he thinks is best regardless of their views. Complaint behavior is of interest as an important form of market feedback to organizations 258 Journal of Marketing . increase financial risk.E. In addition to wasting time by not understanding BigDeals culture, Leanne may have also hurt her chances because she. A universitys purchasing department is required to get at least three bids for any purchase greater than $3,000. Which of the following trade agreements is designed to manage and promote trade activities for the United States, Canada, and Mexico? By understanding the post-purchase behavior, the marketers can identify areas where they can improve their product to increase customer satisfaction. Jordana is buying a laptop computer to take on trips. C) avoids situational conflicts. The _____________ situation usually involves more members of a buying center and involves more time to complete than the other buying situations. through community debating organizations. [psychographic, demographic] English (US) United States. MKT 304 Extra Credit Questions - Studocu Nathan was shopping for a new pair of athletic shoes. China drastically restricts the goods it allows U.S. companies to export to China. _____ reflects the link between consumers demand for a companys product and the companys purchase of necessary inputs to manufacture or assemble that particular product. 72. there are fewer franchising opportunities in global markets. CA Technologies, a firm providing software and services to information technology departments, maintains a corporate blog. See Page 1. The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers.. Rachael is visiting colleges before applying to schools. Hospitals, schools,and religious organizations are examples of ____________ buyers. The three levels in between are. _____ includes both the market value of the goods and services produced by country in a particular year plus the net income earned from investments abroad. Which country's government has recently made significant changes that will modernize the retail environment, such as allowing joint ventures and direct ownership in some cases? spread positive word of mouth. Which of the following is the process of getting oxygen from the environment to the tissues of the body? C. $27 analyzing consumer data for postpurchase dissonance signals. reduce the number of products and services open to purchase on internet portal sites. 2.1.2: Buying-Process Stages - Business LibreTexts Edward, the leading salesperson for Harrys Honda dealership, began hearing customers asking for hybrid automobiles several years ago. information search decision rule self-actualization post-purchase limited problem solving. developing brand names that have no preexisting meaning in any known language. Which of the influences on the consumer buying process does this represent? As manager of a local donut shop, Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. Which of the following would be an example of glocalization of the Fiesta?
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