Although beginning her career in the finance industry as a trade analyst, Ashley consistently looked for alternatives for nutritious food items. As the sharks look on, Ashley reveals that they had started the company two years ago. Do Not Sell or Share My Personal Information. Here are some interesting facts about Mush Oatmeal: Mush Oatmeal is available in multiple flavors, including Wild Blueberry, Apple Cinnamon, Coffee Coconut, Dark Chocolate, and Vanilla Bean. OrdersplacedSunday throughTuesdaybefore 11:59 PM PST will ship the nextday. [3], MUSH Overnight Oats are made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients. Celebrating 50 Years of Women's Varsity Athletics at Duke, 2021 by Duke Athletics | Terms of Use | Privacy Policy. That give your mind, body and tastebuds what they truly need to seize the day, every day. Each 5 oz serving of Coffee Coconut MUSH contains approximately 27 mg of caffeine. MUSHis a fresh product without any preservatives or artificial fillers. Mush has a motive of changing the world, it gives proper digestion and safe living. We haven't cooked off the vitamins and minerals. Made with clean ingredients to give you natural energy. They saw a gap in the availability of healthy foods that could be eaten on-the-go, so they joined forces to create MUSH. During her first few months working as an investment banker at Goldman Sachs, Ashley Thompson faced a challenge. Your official excuse to add "OOD" (ahem, out of doors) to your cal. From there, they eventually walk backstage. The brand has achieved a lot of success over the years and carters to the needs of millions of users every day. But why oatmeal? A healthy snack, Mushs overnight oats are not only soaked in handcrafted mylk (that is, milk made from nuts such as almonds and cashews) but are loaded with fruits and other superfoods. At the time of the shark tank appearance, Mush was valued at around $300,000. You dont have to cook Mush Oatmeal as it is a ready-to-eat food product. MUSH sells single-serving overnight oats that are. Having completed their pitch, the two founders go on to pass out a tray of samples to each of the sharks. The brainchild of Katherine Thomas and Ashley Thomas, Mush ultimately came to be through their mutual love of food. "After college, I started a demanding career in finance and struggled to fuel myself throughout the day. Although the recommended procedure to consume Mush Oatmeal is in its natural state, you can heat Mush Oatmeal before eating. The list of its authors can be seen in its historicaland/or the page Edithistory:MUSH (Overnight Oats). Almost immediately, Robert is impressed with the taste, as with many of the other sharks. This Shark Tank Oatmeal Brand Was Just Spotted At Costco. As it is sugar-free, No cooking is required meal which automatically increases the customer market. Yes. We offer a wholesale program for verified businesses. Following their appearance on Shark Tank, the company was inundated with a large number of ordersin fact, they had received so many that they had run out of their iconic pod containers. The pair started out with Thomas working from London and Thompson from NYC, and, interestingly, they found that Americans were generally eating more processed, unhealthy foods than their English counterparts. Everything you need to know about MVP, Alpha, and Beta? Made with clean ingredients to give you natural energy. Rich in protein and fibre. single serve cup. Anywhere. Per MUSH's website, these special oats are immersed in "dairy-free milk for hours" and come in a variety of flavors including blueberry, apple cinnamon, dark chocolate, and even snickerdoodle. This process creates a product with the consistency of a pudding, that is more nutrient dense than traditional oatmeal, which has had lots of its vitamins and minerals cooked off. Continuing, however, he notes that their challenge is where theyre selling itthat is, they are currently completely reliant on grocery stores. When soaked in dairy-free milk, this soluble fiber increases your bodys ability to absorb nutrients and aids in weight loss and digestion by breaking down starch. All six flavors (and exciting limited edition flavor drops like Carrot Cake and Peaches & Cream to keep you on your toes) are well-rounded and can stand alone as a meal (if you want it to) without requiring a trip to the grocery store for fruit or chocolate to add. Heidi Ho: What Happened After Shark Tank? The founders of Mush are Kat Thomas and Ashley Thompson. Noting that what they need is not an entrepreneur but someone with ideas, Rohan and Mark begin to talk over one another again, before the former makes an offer. You can always create your own variety pack as well! On the other hand, Kat Thomas believed that health and wellness are the pillars of success, and without them, we have nothing. Not for him, he goes on to tell them that he is out. The founders of Mush are Kat Thomas and Ashley Thompson. Faces of Breast Cancer - New York Times No heat pasteurization. In 2017 Kat and her business partner, Ashley, appeared on ABC's "Shark Tank" where they secured funding from Mark Cuban in exchange for 10% of the company. Here is the complete analysis! Rather than cooking, they're soaked. Difference between Heuristic and Biases and their types? If you have your heart set on a specific flavor, go for it. 4 Mistakes That Are Causing You to Waste Money on Skin-Care Serums, According to an Esthetician, These Are the Best Anti-Chafing Denim ShortsAccording to Some Very Happy Reviewers. Mush sales grow up to $ 2 million after Shark Tank. The duo met in the finance industry, where Ashley worked as a trade analyst. They eliminated added sugar, artificial flavors and colors, fillers, and preservatives when creating their "cold processed" oats. single serve cup on eatmush.com and can also be found in the refrigerated aisle nationwide in the 5 oz. Complimenting the direction that theyre taking, Rohan subsequently asks about their sales. The experience left an indelible mark on her, and she cultivated a strong belief that better outcomes begin with better food. Continuing, she states that they initially sold the product at the farmers market during the first year to get feedback, from which they did $72,000 in sales. If you can accomplish that, kudos to you! Robert cited that he had no interest in the food industry, while Lori exited, citing Rohans expertise in the food sector. The idea is to make oatmeal more accessible. Yes. Better outcomes in life begin with better food, which leads to improved health and wellness overall.. Each container was promised to be rich. Seconds later, Mark expresses that he disagrees. In 2017 Kat and her business partner, Ashley, appeared on ABCs Shark Tank where they secured funding from Mark Cuban in exchange for 10% of the company. What happened to Pets.com? Cuban goes on to point out that since Thomas and Thompson were featured on the show, they have grown their business in spades, and MUSH is now available in 5,000 retail stores, which, apparently now includes Costco. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()), The Gazette Review is your daily news source covering everything from world news to personal finance. So I tried MUSH, and found out it was so, so worth it. However, I have decided there is no shame in letting the pros help me out a bit. Since Rohan had expertise in the food industry, he pointed out that the retail price of $3.99 was too much for the product and asked Kat and Ashley to lower the cost. Food these days is derived from different products instead of natural resources, these foods are very high in sugar, spices which are not good for health. Mush on Shark Tank Walking into the tank, Ashley and Kat introduce themselves as the creator of Mush. Bare Performance Nutrition CEO Dec 2022 MUSH Foods Co-Founder 2015 Board and Advisor Roles Number of Current Board & Advisor Roles 2 Katherine Thomas holds 2 board and advisor roles as Investor at Vareto and Advisor at WOLACO. Amazon.com: MUSH Ready To Eat Oats, Healthy Breakfast & Nutritious Unlike Facebook, however, the general consensus on the product seems to be more positive. What is Growth Hacking and how does it work? Last but not least, they try the cold brew flavour, which she describes as being a caffeine and breakfast all-in-one. As with the previous flavours, the sharks seem to take a liking to the pod. RXBAR founder Peter Rahal has also invested in MUSH, and according to Food Business News, he's very familiar with nutritious and convenient foods. Overnight oats, if you are unaware, are. What is the difference between Mush Oatmeal and traditional oats? Want to be the first to hear about the latest (and greatest) SHOP product drops, custom collections, discounts, and more? The idea of developing a healthy food alternative became her passion, and she quit her job to bring her product. My life purpose is to help others achieve physical and mental wellbeing. Their proposal of creating healthy Mush Oatmeal sparked interest among the sharks, with Mark Cuban sealing the deal for $300,000. Mush Oatmeal Shark Tank Net Worth 2023 2023 Orders placed Wednesday through Saturday will ship the following Monday. This Shark Tank Oatmeal Brand Was Just Spotted At Costco - Mashed.com As for what they have on the horizon, they plan on moving ahead with a few new products including a kid version of the oat snack called Mushkins, and a shmudie, which will essentially be a protein smoothie. Vareto Investor 2021 Furthermore, most of the foods available in the market contain high sugar and spices, which are unhealthy and promote different health conditions. Mush includes a soluble fiber that is healthy and also improves insulin in the body and lowers cholesterol. The pic featured onInstagram is the vanilla almond crunch flavor, though it's unclear if any other flavors are available right now at Costco. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. Pinecrest Funeral Home Obituary Katherine (Katie) Anne Villines Thomas went home to her Lord Saturday April 14, 2018. Mush oatmeal is cold soaked in almond or coconut milk that they produce themselves, it's not actually cooked. We sold our first container of ready-to-eat oats at a farmer's market in August 2015. The company has also been featured in a number of national media outlets, including Forbes and Food Network. For the value and convenience that they provide, he believes that the price point isnt too high. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. Published in Blog and Shark Tank Products. but not on the integral health of their own. Well+Good decodes and demystifies what it means to live a well life, inside and out. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one. Debra Yu Thompson and Thomas set out to grow their company organically but found it hard to pique consumers' interest. Ashley Thompson is the founder and CEO of MUSH. Oats with Benefits Dairy Free | Good Fiber | Protein | Gluten Free Ready to ditch empty calories for fuller lives. Her sister had Type 1 diabetes, which powered Ashleys thoughts of creating nutritious and delicious food that could improve the lives of millions in this busy world. Now they sell their food online on Wholefoods, CVS, and 7-11 stores as well as they have their market on Amazon and sell internationally. Upon graduation she moved overseas to London to join the Securities Division of Goldman Sachs International as an algorithmic trader of European Equities. While its just as easy to digest as traditional oatmeal, she highlights the fact that it is packed with much more nutrientsas they havent been cooked off. If youre not completely sold on every flavor, you can always go for a pack of one flavor. They emailed Cuban wondering what to do. To aspiring entrepreneurs, Thompson offers this advice. The duo met in the finance industry, where Ashley worked as a trade analyst. While he compliments them on the price margin, he notes that their price point is out of whack.. Kat shared that when she was working, she was not able to get healthy food because most of the cereals and proteins include high sugar because of which she decided to launch Mush. Thompson said the ultimate goal is to help provide more healthy (and convenient) meal choices for people, and oatmeal piggybacks off a staple in the American dietcerealand offers unparalleled accessibility for as many Americans as possible.. Kat is a former athlete, a Duke Blue Devil, a foodie, and a craft coffee addict whose nurturing persona completely contradicts her love of extreme activities and adrenaline highs. Just as they thank him for his time, the remaining sharks begin to talk over one another. Our purpose is to help people maximize their potential by enabling them to feel, think, and do better. MUSH. And look: Ive tried meal prep. She co-founded MUSH in 2015, a manufacturer of plant based overnight oats. The first to talk, Kat reveals that she worked at Goldmine in London, though it didnt take long for her to realize that it wasnt the best fit for her in terms of careers. Our ingredients and nutrition facts can be found on ourproduct pages. Mush Oatmeal generated $72,000 in the first year. MUSH | About MUSH What should a failed startup founder do next? In the end, they began to work on the project after moving to San Diego. Furthermore, Mush products are also available on Amazon, and you can order this healthy and nutritious oatmeal throughout the country. The company produces ready-to-eat, healthy, and delicious overnight oatmeal cups in a variety of flavors. In the year 2017, their sales were doubled, and made a profit of $120,000. LOVE Shark Tank products just like we do? Kat and Ashley were also bored of eating outside food which is not good for them in their daily routine and so for them and others, they gave a thought and managed to launch their own food brand industry Mush with a motto of safe living and proper digestion. Top Free Invoice and Legal Documents Tool, How to write Startup Elevator Pitch with Examples. By reducing the amount, he explains, theyll not only be able to drop costs to goods but also bridge the snack realm by not making it a full meal. Essential Startup Tools to Help You Launch in No Time. MUSH | Ready-to-Eat Overnight Oats | Quality Gluten Free Food Delivery Final Deal: Kat and Ashley accepted Mark Cubans offer of $300,000 for 10% + unlimited line of credit. Asked how they had come up with the mush thing together, Kat says that they were talking one day when the topic of healthy foods came up. Shein Business Model Breakdown: How Shein makes money? The duo further elaborated on the health benefits of their product, stating that Mush is protein-rich, delectable, dairy-free, and ready to eat. Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. They found that people are ready to spend lots of money on clothes, shelter, etc. What is the Availability Heuristic and how does it impacts your business? Who is the founder of Mush Oatmeal? Look for MUSH in your favorite Retail Store.
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