You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. 12). Technology provides new ways through which customer satisfaction within the airline industry is enhanced. https://ivypanda.com/essays/strategic-management-project-emirates-airlines/, IvyPanda. The company differentiates in the market developing the close relations with suppliers of aircrafts, including Boeing, and it is concentrated on building the high-quality infrastructure while investing in airports and additional services. Emirates Strategy Moreover, customers have an obligation to advice the cabin crew on their health conditions such as allergies. Airlines such as Emirates and Singapore Airlines have been able to charge a premium price for their services by offering a unique product. Moreover, an organization has to ensure that an optimal degree of contact is established. At the current stage, the main focus is on entering the regional markets covered by the North American companies (The Emirates Group 5). The airline seeks to remain unique in the market, thus helping it to standout from its competitors. The company has also employed some of the best engineers, pilots, waitresses, and other cabin crew members who understand how to offer unique services to clients. Attaining an optimal market position is critical in a firms effort to remain competitive. In addition, the company should strategize on how it should enjoy economies of scale by purchasing airliners en-mass. Differentiation. Emirates growth strategy on track The Emirates Group. Consequently, it is paramount for firms in the industry to consider improving their capacity in order to take advantage of the prevailing market advantage (CAPA Centre for Aviation par. Strategic Challenges for Emirates Airline - Academic Master document.write(new Date().getFullYear());
First, the airport is strategically located and it serves as the hub for most airline companies in the Middle East such as the Emirates SkyCargo, Flydubai, and Emirates Airlines. The firm should utilize this data in forecasting the future. . As a result, the technological platform is expected to be developed, and the companys leaders pay much attention to recent researches in the field and invest in the most promising technologies. Emirates does not participate in airline alliances at the global level because of the specifics of their strategy. The Pakistani government offered the airline the first international flight. Exploring the Key Success Factors for Young The main threats for the further strategic development of Emirates are the progress of the rival companies in the air transportation or aviation industry; the changes in the fuel prices influencing the economy of the UAE; and the worsening of the current political and economic crises globally influencing the buying capacity of customers. Many pilots have grown with the airline. The UAE are discussed among the most rapidly developing countries in the Middle Eastern region. Emirates was the first to execute current innovation like cellular telephone use on board, web In this Marketing Strategy of Emirates Airlines, we will talk about the marketing strategies of Emirates, Emirates marketing mix, competitors analysis, Moreover, the airline adheres to the statutory maintenance programme set up by the UAE government. WebIn examining the success strategies that Emirates Airlines, it is of particular interest to assess the market structure and the operation activities that the organization is putting up in response to the market demands. It is estimated that the company accounts for approximately 40% of all flights in Dubai International Airport. The marketing strategy includes popularizing its brand within the region and in the global market. The effort is geared towards ensuring that this firm offers top quality services to its clients at all times. The operations of the company cover the Middle East, America, Europe as well as Asia. Emirates Airlines The company refers to the development of the technological base using the most innovative fleet and infrastructure or supporting services; to the development of the diverse human resource base; to the strategic use of finances; and to the improvement of the brand recognition. The buses also provide travelers with transport facilities to over 80 hotels and restaurants located within Dubais city centre. Subsequently, departmental heads have sufficient powers to control and make decisions that affect their respective departments. The firms process selection and facility layout exercises are comprised of a number of elements, which include work design, facilities and equipment selection, layout, evaluating technological change, product and service design, and forecasting. New Jersey: Wiley, 2013. Over 250,000 Australians visited Dubai last year, largely reflecting the convergence of both airlines networks. Etihad Airways Vision, Values, & Strategic Purpose In addition, strategic opportunities are also associated with using more advanced technologies in order to compete effectively in the global aviation market. Consequently, it is in a position to serve a large number of airlines. On the other hand, the cabin interiors team ensures that customers are comfortable by providing them with the necessary amenities (Emirates par. By improving its fleet, Emirates will improve its capacity with regard to hub-to-hub routes. July 23, 2021. https://ivypanda.com/essays/strategic-management-project-emirates-airlines/. Well write a 100%plagiarism-free paper this fast! EWM, 1(1), 1-7. Most of the wastes are recycled and most of the airline environmental sustainability programs are managed under the corporate responsibility strategy. The main suppliers in this context are aircraft producers (Davahran and Yazdanifard 3). 4). 13.8 billions in its annual budget for acquiring new aircrafts and handling facilities. The reason is that authorities reviewed their approaches to legal norms, tax policies, and laws regarding the operations in the industries supported by the government (Emirates Home par. Engels, 2014. Moreover, the layout of the airline into different departments has enabled the airline to be effective in formulating and implementing its short term and long-term operations. Eigenmann, Uman. Secondly, over short expanses, alternative substitutes to air travel are in wide ranges. The purpose of this report is to provide the results of the Emirates strategic case analysis with the focus on the PESTLE analysis, the Five Forces analysis, the SWOT analysis, and the Stakeholder analysis. Time series approach to forecasting assumes that the past trends with regard to a firms performance will continue. Besides, technology should also be adopted while designing the global expansion strategy for the company. The airline has positioned itself as the pioneer with regard to sustainable air travel. The company can benefit while concentrating more on the liberalization of its main strategy to address the needs of new markets. Why More Companies Should Allow Employees to Work Remotely? For example, the KIS tablet has enabled the firms crew, who are over 17,000, to interact with one another. Consequently, firms select the most valued attributes as its market differentiation variables. In this context, more attention should be paid to the formulation of the effective adaptation strategy to enter more markets and to compete with rivals effectively (Davahran and Yazdanifard 3). The firm competes amongst 23 companies in the Middle East. Web. BusinessEssay. London: Trident Press, 2013. Print. Bamber, Georhe, James Hoffer, and Dennis Nordenflycht. In 2007, Emirates Airlines commenced the process of constructing a luxury five-star restaurant and tower. Up In the Air: How Airlines Can Improve Performance by Engaging Their Employees. The Middle East, 1(2), 51-52. The firm also trains its employees on the English language proficiency and management. The firm projects that its customer base will increase into the future. Based on the major global expansion aim, the firm business objectives and goals include. Quality management: strategies, methods and techniques, Hanser: Munchen, 2002. One of the main strengths of the company is the support of the government that resulted in many trade agreements for the company abroad. The remarkable record of Emirate Airlines: Product As Emirates Airline distinguishes its fleet from other competitors like Qatar and Etihad Airlines, the airline creates value for itself. Many airlines have been successful in using differentiation strategies to maintain a competitive advantage. One of the aspects that the firm has taken into account relates to employee training and development. Lastly, extreme rivalry among competitors exists presently. The advancements in technology have brought about new opportunities, increase the customer base and have enabled the airline to expand rapidly into new markets. "Emirates Airline's Differentiation and Innovation." The airline is experiencing an annual growth rate of 16% with regard to passenger capacity. The impact of buyers on the industry development is also high because Emirates is directly oriented to satisfying needs and expectations of their customers. In fact, the rivalry is evident in the pricing where severe undercutting is common. 1). Labor issues affect the employees productivity as well as the companies general output. Product lifecycle through innovation and competitive business competitive business environment, Turin: University of Maribor, 2010. 2). The largest airline In other words, the company has been decreasingly financing its expenditures from borrowings and loans. The aviation industry suffers from a range of political and economic obstacles and challenges today, and much attention should be paid to the strategy followed by Emirates to compete in the market. In addition, the financial strength is critical in the firms global expansion strategy. For example, the airline ensures that its departmental heads possess special skills and knowledge to handle the operations of the department. Thus, it cannot provide variation to these meals (Emirates par. The choice of Dubai International Airport, as the airlines hub, was subject to a number of factors. The airline has designed a comprehensive baggage service. The reduced growth in the global air traffic poses a serious threat to the global expansion of the airline. The airport is also served by effective ground transportation systems, which include rail, road, taxi, and buses. THE EMIRATES AIRLINES STRATEGIES - Grade Valley Moreover, cargo is stored using special containers such as the LD36. The airline has established a number of subsidiaries, which include Emirates Tours, Arabian Adventures, Emirates Holidays, and Congress Solutions International. Operations management is concerned with an organizations design and management of its services, supply chains, and products. Thus, today Emirates is the widely known brand that has a feature of adapting to the market needs. 18). Print. The organization of the terminals has provided Emirates Airlines with an opportunity to serve diverse customer groups. The Report: Dubai 2014. The firms success over the years can be attributed to its ethical foundations. Considering the high rate of technological change, Emirates Airlines undertakes a continuous review of the prevailing technological changes in order to improve its operational efficiency. Currently, the airline operates over 4,400 vehicles in Dubai. The airline develops the competitive advantage focusing on the independent positioning in the market to prevent the dependence on the alliance partners (Emirates Home par. In the global competitive markets including Dubai, the many airline and transport companies offer the consumers with a considerable power due to the availability of the services. The tactical issues relate to the firms project management method, structure, equipment selection, and selection. Despite the notion that cost and differentiation advantages are reciprocally exclusive, the company should be able to maintain both. Firms in the service sector can greatly benefit from effective forecasting (Hoshmand 4). WebEmirate uses the premium pricing strategy because it offers luxurious and high quality services that merit more money as compared to other airlines. The large technological base is important for Emirates because the company operates in many countries, and services in all regions need to be provided in time and in the most efficient manner (Oxford Business Group 32). In this strategy, company provides different services to the passengers such as first class private seat. The firm intends to establish new destinations. The customer loyalty depends on the fact that Emirates provides the most customer-friendly services in the industry with the high responsiveness while allowing easy check-ins and other advantages of the e-ticketing system and comfortable lounges (The Emirates Group 3). One of the areas that the firm has focused on relates to improvement on its internal systems efficiency. Quality is a critical aspect in the success of an organization. Airlines Industry-Emirates Airlines1 Strategic Management Assignment-2. In 2001, the firm ordered 58 new aircrafts, which comprised Boeing and Airbus models. Therefore, the airport will provide Emirates Airways with an opportunity to differentiate its service provision by incorporating new and large airbuses in its fleet. Moreover, its growth has emerged from integration of effective competitive strategies. The weaknesses in the strategy of Emirates are associated with the high reliance on the economic situation as the external factor and on changes in financial and oil markets. Emirates: Emirates continues rollout of in-flight product innovations 2012. Mishra, David. The International Air Transport Association further opines that the industrys growth will continue into the future. This will improve the firms ability to serve the 70 million customers across the six continents. IvyPanda. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Therefore, depending on the political situation in the region, Emirates had to change their business course, review activities according to recent trends in the open skies policy, and refer to the support of the Government of Dubai (Emirates Home par. According to Tim Clark, the airline is able to save an average of 62 litters for every minute. July 23, 2021. https://ivypanda.com/essays/strategic-management-project-emirates-airlines/. Through the KIS system, the airline has been in a position to offer customers personalized services. In this regard, the firms uncertainties emanating from reliance on a single market in the volatile airline industry is significantly toned down. (2020, July 9). General Information 2. However, the service costs customers an additional AED 25 on the regular trolley and AED 75 on flatbed trolley. Today, Emirates provides its services in more than 70 countries all over the globe, and its staff is more than 55,000 employees (Emirates Home par. Subsequently, the airport will be able to serve 90 million passengers. The analysis shows that the airline has put substantial effort in managing capacity. International Air Transport Association: CEO interview; The Emirates Airline make it happen attitude 2012. The airports strategic position enables Emirates Airline to serve over 90% of the total passenger population through its non-stop flights. Emirates Home. Kerzner, Holwad. A Competitive Analysis of Airline Industry: A Case Study on Biman Bangladesh Airlines. Journal of Business and Management 17.4 (2015): 23-33. Hoshmand asserts that businesses are increasingly evaluating the most effective strategies to adopt in order to enhance their financial performance (1). In fact, the transition in the industry may lead to further consolidation of airline industries. Emirates Group Career Centre: Human resource management 2013. Emirates Airlines projects to fly 70 million passengers by 2020. London: Media Prima, 2014. Here is a quick step guide on the most capable strategy to Booking Reservation your refundable Ticket using the My Excursions fragment open on the New technology ups Emirates travel experience 2013. WebThe attainment of the aims, goals and objectives of the company depends on the manner in which the company incorporates all these strategies into both long-term and short-term Print. The airline began to operate in the 1980s, and it is the ownership of the government of Dubai. The strategies will be evaluated depending on the level of achievements of the company global expansion objectives. "Emirates Airlines Company' Operations Management Practices." Print. Through employee training, the firm has equipped its workforce with sufficient skills to serve customers. They include least square method, linear method, and the moving average method. 2022. Thus, the firm is committed towards developing a strong relationship with its internal and external stakeholders. This unique strategy explains why this company remained profitable in 2008 global economic recession when other firms around the world experienced economic problems.
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